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Christian Cortes Selected to Design Latin Music-Inspired Murals in NY, Miami and LA
White Plains, NY — September 20, 2007 — Colombian artist, Christian Cortes from Jackson Heights, Queens was declared the winner of the Heineken Murals Search 2007, the nation’s premier beer importer announced today. In August, Heineken USA launched a local search to identify a skilled Latino artist for its national murals project themed, “Inspirado por la Música Latina,” where Hispanic artists were invited to submit a unique piece of artwork capturing the energetic and inspirational rhythm and legends of Latin music.
The contest culminated in a private event and exhibition last night at the cultural epicenter, P.S.1 Contemporary Art Center, an affiliate of The Museum of Modern Art. During this private event, more than 30 local finalists had the opportunity to showcase their talent to leaders in the Hispanic Arts and local communities. The highlight of the evening was the announcement of Christian Cortes as the winner of the Heineken Murals Search 2007, “Inspirado por la Musica Latina.”
Christian Cortes was awarded $20,000 for his artistic contributions for the design of four large-scale Heineken murals to be placed in New York, Miami and Los Angeles and unveiled this fall. Entries were judged by a panel of knowledgeable industry leaders: Julián Zugazagoitia, Executive Director of El Museo del Barrio; Emely Socolov, Executive Director of Mano a Mano; and Crystal Chaparro, Creative Director of The Association of Hispanic Arts. All entries were judged based on originality, creativity and interpretation of the theme, “Inspirado por la Música Latina.”
“I feel honored that Heineken has chosen me to design their Latin-Music inspired murals” said Cortes. “I hope my interpretation of the theme can represent the richness of our Latin culture and leave a lasting impression on our local neighborhoods. Latin music has always motivated me to paint and I hope my paintings might motivate the communities in New York, Los Angeles and Miami.”
For years, the Heineken Murals have displayed the works of some very talented Hispanic artists in predominately Hispanic neighborhoods of major cities across the country. These murals provide each local community with a very special piece of art that celebrates Latino culture.
“We were excited with the extraordinary breadth and quality of art work that was submitted by Hispanic artists across the tri-state area,” said Paul Smailes, Hispanic Brand Manager for Heineken USA. “We are proud to have the opportunity to work with Christian Cortes who brought a powerful and contemporary interpretation of the Latin music theme, and are excited to exhibit Christian’s vision in Latino neighborhoods in New York, Miami & Los Angeles in the fall .”
About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Heineken Dark; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.
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Technorati Tags: art, artist, ATOMIC, CHRISTIAN, COMPETITION, CORTES, HEINEKEN, latina, latino, NYC, Winner
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